About me

A bit about me

I have worked as a designer for over 8 years, with experience working across various sectors including fin-tech, healthcare, agency and retail. During this time I have refined my design skills and process to become a well rounded designer.

After spending more than four years as a multidisciplinary graphic designer, I made the decision to specialise in product design due to my increasing interest in larger UX/UI projects. Since specialising, I've had the privilege of creating products that simplify complex information and enhance efficiency, improving people's lives. This work has extended across multiple platforms including responsive web, Android and iOS. I am passionate about my work because it enables me to transform people's lives by understanding user and business challenges and finding ways to make their lives easier.

Work samples

All work samples on my website are restricted by a password due to the sensitivity of some of my projects, should you like to see my work, please contact me by email, number or by Linkedin and I will give you access.

Experience

July 2022 - Present
Y TREE - Senior Product Designer

Y TREE aims to enhance financial transparency by providing an holistic overview of a users financial well-being. by analysing assets, income, expenses, and debts to give insights into an individuals financial future. their main demographic is high-net-worth and ultra-high-net-worth individuals, that have unique financial needs.

I have been working on the Y TREE app for both Android and iOS. I have been in the process of transitioning the Android app to M3 and migrating the iOS app from Xamarin to SwiftUI.

During my time at Y TREE, I have designed numerous new features, for complex topics, including company stock options, financial performance and cash optimisation. During this process I have worked in a cross functional team and collaborated with other designers to ensure fungibility to our users. While working for Y TREE I have helped improve the design process from early ideation to final testing of built features.

Duties:

  • User testing with working Figma prototypes

  • Designing new features using design thinking

  • Creating low fidelity / high fidelity wireframes

  • Pitching ideas to key stakeholders

  • Ideation workshops

  • Creating a new M3 design system in Figma

  • Creating a new iOS design system in Figma

  • Collaborating with developers early in projects

  • Testing built features and giving feedback

  • Working with developers to create new components

  • Collaborating with other product designers to create consistent UI and design patterns

June 2020 - July 2022
HCL Technologies - UI/UX Designer

While working at HCL Tech Lab, I primarily collaborated with external fintech clients to enhance their internal applications. During that time, I actively worked with a prominent international bank on a wide range of applications aimed at improving employee and internal operations. These applications were in various stages of development, ranging from initial requirement workshops to final design implementation. My role required close collaboration with a team of UX and UI designers to produce products aligned with the company's precise business needs.
Duties

  • Creating UI designs

  • Developing wireframes high / low fidelity

  • Assisting in workshop sessions

  • Generating design assets for prototyping

  • Crafting InVision prototypes and implementing basic interactions using Axure

  • Conducting testing in UAT or SIT environments and reporting defects to developers via JIRA and Confluence

  • Enhancing micro-interactions

  • Familiarising myself with existing patterns used in other applications to maintain user interface consistency

  • Evaluating and specifying new components / icons for the UI Design system

  • Designing new patterns based on emerging requirements

March 2018 - June 2020
GAMA Healthcare - Graphic Designer / Junior Designer

Working at one of the largest infection prevention companies in the UK, during the Covid19 pandemic, was immensely fulfilling. I felt a profound sense of purpose, knowing that my work contributed to facilitating the saving of lives at such a challenging time

My role as a designer at GAMA Healthcare provided me with an opportunity to engage in a wide array of projects and disciplines within a dynamic, fast-paced environment, with each day presenting unique challenges. Working for GAMA allowed me to tackle designs that involved addressing a broad spectrum of intricate requirements.

During my time at GAMA, I was heavily involved in three major projects focusing on UX/UI design:

  • The redesign of the GAMA website, which consolidated several sub-brands in one location

  • Implementation of Digital Asset Management on an international scale

  • Implementation of Digital Asset Management within the UK

In addition to these significant projects, my role demanded full multidisciplinary engagement. I worked on a wide range of smaller projects, including creating training materials and campaigns for hospitals, stand design, digital design, and more.

July 2016 - March 2018
Mothercare (
Paperhat / SMP) - Graphic Designer / Junior Artworker

I worked on projects ranging from small promotions to large international campaigns, working in a fast-paced environment with tight deadlines. Tasks included creating print materials and collaborating with the UX team to implement Zappers on products. During my time at Mothercare, Mothercare earnt an award for this innovative technology.

May 2016 - July 2016
Argos - Junior Designer - Freelancer

While at Argos, I collaborated within a cross functional team. I designed website content for business-wide campaigns. In this fast-paced environment, I created content swiftly, staying responsive to trends and current events to effectively connect with the target audience.

September 2015 - March 2016
Jerrard Wayne Creatives - Graphic Designer

The role also entailed significant ideation for client workshops and concept pitches. Our projects encompassed a wide range of activities, including the design of social media content, the development of company names and visual identities, and the exploration of consumer psychology and trends.

January 2015 - June 2015
The Treat Kitchen: Sweet Shop Chain - Graphic Designer

Whilst working at The Treat Kitchen, I acquired valuable retail insights regarding competitors, consumer behaviour, and retail trends. I successfully translated these insights into various projects. I worked on major seasonal launches and presented innovative concepts to the CEO. I also worked on a range of smaller campaign projects.


Education

St Joan of Arc - A*- C in GCSE Math, English and Science

A-levels in Art & Design, Biology, Philosophy and Ethics

Oakland’s Collage - Foundation diploma in Art & Design

Nottingham Trent university - BA in Graphic Design


References

References upon request.

My Design Process and Competencies

Competencies and Software

- Design systems (DSM)
- Responsive web design
- Assisting in workshops
- Agile working process
- Accessibility standards (WCAG 2.1)
- NN training in UX deliverables.
- Figma
- Sketch
- Adobe XD
- Invision, Craft
- Confluence
- Microsoft Office
- Adobe CC Suite
- JIRA, Asana, Hourstack, Trello

My Design Process

My design process has refined over the years, but the main objective is to understand and empathise with my user. It is very easy to become so focused on patterns and technically cost/limitations, but good UX/UI designers will look for the right balance for their clients and users.

Dissect the requirements of the project and make questions. Have I got all the information I need? What do I need to find out? How is my target audience? What does the business what to achieve from this?

Discuss requirements with Business Ensure I have understood what they want! Does my stakeholder know what they want? Does my stakeholder already have preconceptions of what they want to achieve that may affect what I bring to them? what is the best way to communicate deliverables to this client?

Proposing Solutions propose solutions and be open to new ideas and feedback in the initial design generation stage.

Get feedback Check you are on the same page as your user ask them about pros and cons of the design. Make them walk you through the design without implying anything.

Refine the design make any tweaks discussed then if required get more feedback from your users and business be sure of the approach.

Create final deliverables for your final outcome but also be aware of any technical challenges that may mean the design may have to be tweaked again due to any limitations or cost implications and discuss this with who will be making your final delivery.

Aid in any queries and validate final designs delivered whoever is delivering your final design may need clarification and validation throughout final delivery also keep regular contact throughout the process.

And finally, be proud of what you have delivered and also learn from any challenges!

Contact me.

demi.cheek@gmail.com
O7535457945